If you are a Product Manager or your role is heavily involved in the product management area, odds are you have launched a product. 

Maybe it's a small feature that was added. Or maybe it was an entirely new product. Nevertheless, stellar communication is a must. Especially if you have to train teams or educate your customers. 

Here at Loom, we have launched a fair amount of products in the past. We found that the best way we could use to possibly explain what we had been working on was through video. 

Fortunately enough, our product allows us to do just that 😁

The video above is an example of a product release to the public. The advantages of using Loom for this type of announcement were very straightforward: 

  • No additional editing was needed;
  • The video is available instantly after recording;
  • The camera bubble & screen recording combination provide a great level of personal touch since we are addressing our community;
  • The communication is clear. 

We know that not every launch you make will have a public announcement. A new feature, a bug fix, defining the why & what of your product. There are a variety of use cases you may need to focus on.  

But the overarching message still stands: communication must be clear. 

Your Sales team must know how the new feature works. Your Engineering team needs to understand what is the behaviour of the bug you found. Your stakeholders need to know the clear direction of your product. 

At the end of the day, the biggest value you will receive from using video communication is saving a ton of time.

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Integrating Loom with other platforms

If like us, you use Asana, Trello and Jira (among other supported platforms), you can go one step further and integrate Loom directly in these services. 

You and your team already collaborate on document editors, project planners, CRMs, and learning management systems. 

With the Loom Hint, posting a Loom video link on the supported services will automatically pull in the Loom embed player. This allows you to record and also watch videos inline so you don't have to leave the context of the conversation.

Below is an example from a Trello card. 

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Thanks for reading! If you use Loom in your product management workflows, please send us a message with any feedback or best practices. We'd love to learn from you!

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